Marketing Planning for Services
by Adrian Payne, Malcolm McDonald
ISBN 13: 9781138152793
Format: Hardcover (376 pages) Publisher: Routledge Published: 18 Aug 2016
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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing)
by Martin Christopher,Adrian Payne,David Ballantyne
ISBN 13: 9780750648394
Format: Paperback (264 pages) Publisher: A Butterworth-Heinemann Title Published: 30 Oct 2002